New work for United Airlines with 72andSunny

Summer is here and that means it’s time to fly! In May I was given the opportunity to work with an awesome team from 72andSunny  to shoot new work for United Airlines. The goal for the shoot was to capture a mix of images at one of United’s new gates, which are bright, comfortable, and exude the idea that good leads the way.

We wanted to highlight as much of the United experience as we could, from the friendly gate agents and passenger experience, to the dedicated ramp agents and United’s new outdoor terrace at Denver Int’l Airport.

These assets have already started to make their way into the world via billboards, social media, broadcast, and web use among other places.

Our creative direction throughout the shoot was for things to feel candid and real. Luckily our talent made it happen!

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