Boa Rebrand

Beginning in November I embarked on a 12 day shoot over a two month period for Boa Technology, in locations all over the West coast from Mammoth Mountain to outer Seattle and the hills above Laguna Beach. Our goal was to capture a large mix of photo and video assets for their recently launched rebrand, across the majority of Boa’s categories including hiking, snowboarding, golf, fly fishing, mountain biking, running, and even some work from their fit lab at the corporate office. 

 From 90mph winds at the top of Mammoth Mountain to some incredible golden hour evening light in the hills above Laguna, the mix of locations and conditions we had to work with were a lot of fun and a lesson in being ready to work with whatever’s thrown at you -

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